Exploring the use of visuals in the delivery of research data

Adam Frost, Tobias Stuart and Jon Puleston

This paper shares findings from a study into the impact of visual representations on data delivery in market research.

Exploring the use of visuals in the delivery of research data

Adam Frost, Tobias Stuart and Jon Puleston

Do charts work?

At the end of 2014 Lightspeed GMI moved into new offices in Westminster and the QuestionArts research innovation team got some new neighbours. Graphic was a new Kantar acquisition that needed an office and had found an empty corner of the new Lightspeed offices to lodge in. Graphic, originally a commercial arm of the Guardian, was an agency specialising in data visualisation and information design and we quickly discovered a common interest in the techniques and practice of visual...

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