20:20:20 - 20 predictions for 2020: Shocking revelations about the future of the market research industry

This paper predicts how market research (MR) will change across five key areas by 2020: the market research industry, market researchers, data, social media, and channels and platforms.

20:20:20 - 20 predictions for 2020: Shocking revelations about the future of the market research industry

Ernest Collings

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Introduction

We live in a rapidly changing world, one which is constantly evolving and one which we need to watch closely as an industry. Twenty years ago we did not have WIFI, ten years ago you couldn't buy an iPhone or use Twitter and 5 years ago we couldn't see when someone was "typing" when talking to them on Facebook or iMessage. The rate at which our world is changing is fascinating; we...

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