Modular surveys for agile research solutions

This paper shows how the use of a series of micro-surveys can replace longer surveys and, in turn, tackle two problems of standard access panels: sampling limitations and survey length.

Modular surveys for agile research solutions

John Crockett, David Jamieson and Grant Miller

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Introduction

The problem at hand

While online access panels have become standard operating procedure for many research practitioners, the merits and perils of this medium continues to be debated. For example, AAPOR's Report on Online Panelscontinued to caution against the use of non-probability sampling in specific instances where the aim of the research is to project an observation onto a larger population, yet acknowledged that, with sufficient rigor, panels could be a viable approach for some...

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