Whisper: Touch the pickle
Rajat Mendhi and Manisha Sain
Campaign details
Brand owner: WhisperLeading agency: BBDO India Contributing agency: Madison PR, Quasar Media, MediaCom and EncompassCountry: IndiaIndustry: Toiletries and cosmeticsMedia channels: Content marketing; Earned media, buzz; Events and experiential; Internet - microsites; Newspapers; Social media; Television; Word of mouth, advocacy
Market background and cultural context
Unlike their mothers, young urban women in India are leading more active lives. They are joining the workforce in growing numbers, taking up unconventional jobs, and actively pursuing their passions. Their active lifestyle outside their...