Havells: A woman is not a home appliance

This case study describes how Havells, one of India's most respected electrical products companies, launched and executed a communications campaign aimed at Indian (female) homemakers in order to increase consideration and raise sales of its home appliances.

Havells: A woman is not a home appliance

Team Mullen Lowe Lintas Group

Campaign details

Brand owner: Havells India LimitedLead agency: Mullen Lowe Lintas Group IndiaBudget: 1 – 3 millionCountry: IndiaIndustry: Appliances & DurablesMedia channels: Television

Market background and cultural context

Havells is one of India's most respected electrical products companies. Over 80% of its sales comprise of wires and miniature circuit breakers (MCBs), and in both categories it is the national market leader.

  • In recent years Havells has embarked upon an aggressive diversification drive. And that often means engaging...

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