McDowell's No.1: Celebrating brotherhood – future proofing an Indian icon
Padmapriya Muralidharan and Amit Kekre
Campaign details
Brand owner: USL DiageoLead agency: DDB MudraBudget: 5 – 10 millionCountry: IndiaIndustry: SpiritsMedia channels: Mobile and apps; Online video; Radio; Social media; Sponsorship - media; Word of mouth, advocacy
Market background and cultural context
Indian Regulatory Environment
India is a media dark market when it comes to promoting alcoholic beverages beyond the place of consumption. At USL, we respect this mandate and strictly believe that consuming alcohol is a personal choice and...