Ministry of Religious Affairs - Government of People's Republic of Bangladesh: Language Matters anti-urinal campaign

This case study discusses a campaign from the Bangladeshi government that tackled the problem of public urination by encouraging behavioural change.

Ministry of Religious Affairs - Government of People's Republic of Bangladesh: Language Matters anti-urinal campaign

Ummiya Rahman

Campaign details

Brand owner: Ministry of Religious Affairs BangladeshLeading agency: Grey Advertising BangladeshBudget: Up to 500kCountry: BangladeshIndustry: Government, social policyMedia: Earned media, buzz; Outdoor, out-of-home

Market background and cultural context

Dhaka, the capital of Bangladesh, is a city of 15 million residents. Out of this huge population, more than 20%i are pedestrians. And on an average 450,000iipedestrian men urinated on the roadside walls every day, mainly during commuting....

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