Makemytrip: Tapping into people's holiday ambitions - Dil To Roaming Hai

This case study shows how Makemytrip.com managed to change their brand positioning in India through an integrated campaign.

Makemytrip: Tapping into people's holiday ambitions – Dil To Roaming Hai

Someshwar Mehra, Gulshan Singh and Partha Sinha

Campaign details

Brand owner: Make My TripLeading agency: Publicis CommunicationsContributing agency: Mediacom, IBS Digital Solutions and GVM PRBudget: 1 – 3 millionCountry: IndiaIndustry: Travel agents, tour operatorsMedia: Games and competitions; Integrated; Internet - microsites; Online video; Outdoor, out-of-home; Public relations; Radio; Social media; Television

Market background and cultural context

Makemytrip.com is the pioneer of online travel in India, which has gone from strength to strength on the back of...

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