HCL Technologies: #aMileForHer
Gaurav Kakkar, Gagan Kohli and Arpita Das
Campaign details
Brand owner: HCL TechnologiesBudget: Up to 500kCountry: IndiaIndustry: Information technology, high-techMedia: Earned media, buzz; Events and experiential; Internet - microsites; Public relations; Social media; Word of mouth, advocacy
Market background and cultural context
HCL Technologies is a IT & ITES brand part of parent company HCL Enterprise headquartered in India and operating across 31 countries. HCL Technologies has demonstrated remarkable growth through the recent economic downturn, emerging as one of only eight 21st-century listed technology companies in the world...