HCL Technologies: #aMileForHer

This case study describes how HCL Technologies, a global IT company launched a CSR campaign in India to drive awareness of the importance of literacy.

HCL Technologies: #aMileForHer

Gaurav Kakkar, Gagan Kohli and Arpita Das

Campaign details

Brand owner: HCL TechnologiesBudget: Up to 500kCountry: IndiaIndustry: Information technology, high-techMedia: Earned media, buzz; Events and experiential; Internet - microsites; Public relations; Social media; Word of mouth, advocacy

Market background and cultural context

HCL Technologies is a IT & ITES brand part of parent company HCL Enterprise headquartered in India and operating across 31 countries. HCL Technologies has demonstrated remarkable growth through the recent economic downturn, emerging as one of only eight 21st-century listed technology companies in the world...

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