British Council: Know your English banner
Sashi Kumar
Campaign details
Brand owner: British CouncilLeading agency: Grey Group SingaporeBudget: Up to 500kCountry: SingaporeIndustry: Charities and voluntary organisations; Educational, universitiesMedia: Internet - display
Market background and cultural context
The importance of English in Singapore
From the earliest days of independence, English has been the lingua franca of the country. While Bahasa Malayu, Tamil and several Chinese dialects are also key components of its linguistic heritage, Singapore adopted English as its first language in 1965, establishing it as the language of business,...