PLDT Home DSL: Ask Diego
Martin Sarmenta
Campaign details
Brand owner: PLDT Home DSLLeading agency: Ace Saatchi & SaatchiCountry: PhilippinesIndustry: TelecomsMedia: Social media, Television
Market background and cultural context
The Philippines was one of the fastest growing internet populations in Asia, and more players wanted a piece of the pie.
In 2013, the Philippines' internet population was growing rapidly – according to ComScore, it was the fastest growing internet population in Asia. From March 2012 to March 2013, it grew by 22%, covering 36% of the population. Nielsen, meanwhile, places penetration at...