Titan Raga: Her life, her choices
Susan Mathen
Campaign details
Brand owner: Titan IndustriesLeading agency: Ogilvy AdvertisingContributing agency: Quantum ResearchBudget: 1 – 3 millionCountry: IndiaIndustry: Personal accessoriesMedia: Earned media, buzz; Games and competitions; Internet - display; Internet - microsites; Newspapers; Outdoor, out-of-home; Point-of-purchase, in-store; Social media; Television; Word of mouth, advocacy
Market background and cultural context
Raga over the years
Raga – an Indian word meaning beauty/melody – is a sub-brand specifically targeted at women, from the house of Titan (Titan Watches is the single largest watch...