WARC Webinar: Neuromarketing - Introduction to implicit

This Webinar, the first of a three part series, provides an introduction to implicit response and association testing, one of the fastest-growing new breed of science-led insight and optimization tools.
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Presented by:

Thom Noble (Founder, NeuroStrata)Prof. Gemma Calvert (Professor of Marketing, Nanyang Business School, NTU and Founder, Neurosense)Andy Dean (CEO, Neurosense)Kate Rutter (Head of Commercial Insight, Global Radio)

Related content

  • Marketing to the senses – Admap, April 2015
  • Neuroscience and biometric methods – Warc Index
  • Watch more webinars...

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