Cisco peers into the marketing future with predictive intelligence
Stephen WhitesideWarc
Cisco's sprawling product portfolio – from routers and servers to security systems and collaborative software – aims to keep its clients at the leading edge of the information-technology revolution.
In practising what it preaches, the San Jose, California-based enterprise has brought an equally innovative mindset to its own marketing and sales strategy by leveraging what it calls "predictive intelligence."
Put simply, the automated approach to communications planning crunches the huge array of data currently available to brands – for instance, online searches, email clickthroughs, browsing habits, and past...