Preparing for a brand crisis: Tips from Microsoft

This event report discusses how brands can prepare for a crisis on social media, based on tips from a leading executive at Microsoft.

Preparing for a brand crisis: Tips from Microsoft

Stephen WhitesideWarc

More than 1.5 billion machines around the world are powered by Microsoft's Windows operating system – a customer base most brands only can dream about.

But the downside of such a large audience, many members of which rely on the firm's products at home and in the office, is that any widespread error or malfunction threatens to yield a tidal wave of negative buzz for the brand at a time when competition is intensifying.

These issues typically – if not inevitably – rear their head whenever the company introduces...

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