Zenefits offers marketing lessons from Silicon Valley

This event report outlines how Zenefits, a provider of "all-in-one" software for human resources teams, has injected some Silicon Valley flair into marketing.

Zenefits offers marketing lessons from Silicon Valley

Stephen WhitesideWarc

Zenefits, an "all-in-one" provider of human-resources software, wants to show that some Silicon Valley flair can disrupt even the most prosaic of industries.

And the San Francisco-based start-up – founded in February 2013 – also is demonstrating that tech-led strategies like A/B testing, automation and "growth hacking" could soon transform marketing, too.

"Data has been our North Star," Matt Epstein, Zenefits' vp/marketing, informed delegates during the Marketing Nation Online virtual conference held by Marketo.

In reflection of this claim, and in championing the firm's distinctive marketing model,...

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