Statics and flows: the creation of brand fame in the digital age

This article analyses the different aspects of fame and describes how to create a 'snowball effect' that maintains brand fame over time.

Statics and flows: the creation of brand fame in the digital age

Pete BuckleyMEC

Instant fame is relatively easy in an age of social media and instant communications. Publicity stunts can easily capture the imagination for short periods. But building and maintaining fame for a brand is another issue altogether Pete Buckley analyses the different aspects of fame and describes how to create a 'snowball effect' that maintains brand fame over time.

On 15 October 2009 in Fort Collins, Colorado, Richard and Mayumi Heene allowed a gas balloon filled with helium to float away into the atmosphere, with their...

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