Obituary: Tim Broadbent 1953-2015

This obituary reflects on the life and career of Tim Broadbent, best known for his work on advertising effectiveness, who passed away this year.

Obituary: Tim Broadbent 1953-2015

Paul FeldwickConsultant

Tim Broadbent, who recently died of cancer at his home in Penang aged 61, will be remembered most obviously for his work on advertising effectiveness. He was proud to be the only person who won a Grand Prix more than once in the IPA Advertising Effectiveness Awards; later he became Convenor of the Judges for the Awards (a post originally held by his father, Simon Broadbent), and he chaired the IPA's Value of Advertising Committee for many years. In 2006, Ogilvy far-sightedly engaged him in a new role as global director of effectiveness,...

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