Masters of Insight: Marketing Art Meets Marketing Science - Selected Excerpts from the David Ogilvy Awards 2015
In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Research has a mission every quarter to showcase the finest global thought leadership from marketing research academic and professional communities.
The September issue offers its readers a bonus: a selection of winning papers* from the annual David Ogilvy Awards presented at ARF’s March Re:Think conference. Since 1994, the Ogilvy Awards have celebrated the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies,...