MTV Campus Diaries: India's largest and coolest college connect platform
Sumeli Chatterjee and Alexander Valladares
Campaign details
Brand owner: MTV India
Executive summary
This case study shows how MTV launched MTV Campus Diaries in India, to be the only unifying platform to connect students in colleges across India, on all screens online, on air and offline. In a country with the second highest number of students in university, there was no single way to connect students. Living up to the spirit of campus life, this would be the stage for students to create, connect, collaborate and showcase their talents/happenings...