Emirates NBD: Hey Future Me…
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Budget: Up to 500kCountry: United Arab EmiratesIndustry: Banks, credit cards, loans, Financial services (general)Media: Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy
Executive summary
This case study describes how Emirates NBD, the Middle East's leading bank, increased awareness of their children's savings plans by inviting children to think about...