The "Change Destiny" story for SK-II in Japan
Prajat Khare, Tetsuya Ikeda and Maiko Watanabe
Campaign details
Brand owner: Procter & GambleLead agency: MediaComBudget: 10 - 20 millionCountry: JapanIndustry: Cosmetics, beauty aids, Skin care, sun protection, Toiletries and cosmetics marketMedia: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Mobile and apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Public relations, Social media, Television, Word of mouth, advocacy
Executive summary
This case study...