The Book Thief: Breaking the theatrical mould
Jo Scott and Aaron Michie
Campaign details
Brand owner: 20th Century FoxLead agency: ZenithoptimediaBudget: 500k - 1 millionCountry: AustraliaIndustry: Film, video and performance artsMedia: Cinema, Earned media, buzz, Internet - display, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television
Executive summary
This case study describes how 20th Century Fox overcame the difficulties of releasing the film The Book Thiefin Australia under trying conditions. The film didn't have big stars or belong to...