Castrol CRB+: Drive On
Campaign details
Brand owner: BP Castrol Petco VietnamLead agency: Lowe VietnamContributing agency: Lowe Digital VietnamBudget: Up to 500kCountry: VietnamIndustry: Tyres, fuel, accessories, servicesMedia: Events and experiential, Mobile and apps, Outdoor, out-of-home, Word of mouth, advocacy
Executive summary
Why we needed to trace the untraceable
The year 2014 didn't go down well for lubricant brands in Vietnam. To begin with, a host of low cost brands entered the market. With a tough economic outlook, price became the critical factor for brand choice.
Castrol, the...