Adobe Marketing Cloud: Do you know what your marketing is doing?
Caitlin Neelon and Christine Chen
Campaign details
Brand owner: AdobeLead agency: Goodby Silverstein and PartnersBudget: Over 20 millionCountry: United StatesIndustry: Business-to-businessMedia: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Mobile and apps, Online video, Public relations, Social media, Sponsorship - event, property, Sponsorship - media, Television
Executive summary
This case study describes how Adobe Marketing Cloud, a suite of digital marketing software, reached its elusive audience in the USA with an agile communication strategy. As...