Mobil Delvac: Behind the wheels
Jordan Murphy and Matthew Goodwin
Campaign details
Brand owner: ExxonMobilLead agency: UMContributing agency: BBDO and Weber Shandwick Budget: 1 - 3 millionCountry: United StatesIndustry: Automotive industry, market, Energy and water suppliersMedia: Content marketing, Games and competitions, Internet - display, Magazines - business, trade, Mobile and apps, Online video, Public relations, Radio, Social media
Executive summary
This case study describes how Mobil Delvac, a motor oil brand in the U.S., increased its brand loyalty by focussing on the customers rather than the product...