Autodrop: How GIFvertising disrupted TV and put Autodrop back on the map
Machiel Verkuyl
Campaign details
Brand owner: ConcorpLead agency: Initiative Budget: Up to 500kCountry: NetherlandsIndustry: ConfectioneryMedia: Social media, Television
Executive summary
Sweet! Or - How can a licorice brand with a small budget stand out on TV?
TV is an expensive medium. High production budgets, famous actors and well known music. Bought time in expensive timeslots, to get a high brand visibility. How does a brand stand out between big spenders in the Netherlands?
Our insight: TV...