Autodrop: How GIFvertising disrupted TV and put Autodrop back on the map

This case study describes how Dutch licorice brand Autodrop increased sales in spite of comparatively low advertising spend.

Autodrop: How GIFvertising disrupted TV and put Autodrop back on the map

Machiel Verkuyl

Campaign details

Brand owner: ConcorpLead agency: Initiative Budget: Up to 500kCountry: NetherlandsIndustry: ConfectioneryMedia: Social media, Television

Executive summary

Sweet! Or - How can a licorice brand with a small budget stand out on TV?

TV is an expensive medium. High production budgets, famous actors and well known music. Bought time in expensive timeslots, to get a high brand visibility. How does a brand stand out between big spenders in the Netherlands?

Our insight: TV...

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