BBVA: Digital Score

This case study describes how in 2013, BBVA, a global bank, shifted its strategy to become more customer-centric and develop its digital offer in a bid to become the best global bank.

BBVA: Digital Score

Miguel Esteban-Lista, Leonor Ruiz and Javier de la Cruz

Campaign details

Brand owner: BBVALead agency: ZenithOptimedia SpainBudget: Up to 500kCountry: SpainIndustry: Banks, credit cards, loansMedia: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Point-of-purchase, in-store, Social media, Sponsorship - event, property, Sponsorship - media, Word of mouth, advocacy

Executive summary

This case study describes how in 2013, BBVA, a global bank, shifted its strategy to become more...

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