BBVA: Digital Score
Miguel Esteban-Lista, Leonor Ruiz and Javier de la Cruz
Campaign details
Brand owner: BBVALead agency: ZenithOptimedia SpainBudget: Up to 500kCountry: SpainIndustry: Banks, credit cards, loansMedia: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Point-of-purchase, in-store, Social media, Sponsorship - event, property, Sponsorship - media, Word of mouth, advocacy
Executive summary
This case study describes how in 2013, BBVA, a global bank, shifted its strategy to become more...