Clinique: Smart Beauty

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Clinique: Smart Beauty

Trixie Chow

Campaign details

Brand owner: Estee LauderLead agency: OMD SydneyBudget: Up to 500kCountry: AustraliaIndustry: Skin care, sun protectionMedia: Content marketing, Internet - display, Magazines - consumer, Newspapers, Product placement, Social media

Executive summary

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, which cemented the brand as the leader in skincare innovation. The first, Smart Serum, was the most advanced serum innovation to date and the second was a new cleansing device for Clinique, the...

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