Clinique: Smart Beauty
Trixie Chow
Campaign details
Brand owner: Estee LauderLead agency: OMD SydneyBudget: Up to 500kCountry: AustraliaIndustry: Skin care, sun protectionMedia: Content marketing, Internet - display, Magazines - consumer, Newspapers, Product placement, Social media
Executive summary
This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, which cemented the brand as the leader in skincare innovation. The first, Smart Serum, was the most advanced serum innovation to date and the second was a new cleansing device for Clinique, the...