Shell Lego: Created by Us, built by You
Dina Vickermann and Priyanka Gupta
Campaign details
Brand owner: ShellLead agency: MediaCom and IRISContributing agency: JWT Budget: 3 - 5 millionCountry: Hong Kong, Netherlands, Philippines, Singapore, United KingdomIndustry: Tyres, fuel, accessories, servicesMedia: Cinema, Internet - display, Internet - search, Magazines - business, trade, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Sponsorship - media, Television
Executive summary
This case study shows how Shell V-Power, a global premium fuel brand, increased market penetration and consumer...