Australian Institute of Management (AIM): Inspiring Australians to realise their power
Anna Preston, Sam Buchanan and Jacinta Crabtree
Campaign details
Brand owner: Australian Institute of Management (AIM)Lead agency: News Australia Sales, News CorpContributing agency: Sandbox, Brand Review, Et and 12th WindowBudget: 500k - 1 millionCountry: AustraliaIndustry: Educational, universitiesMedia: Content marketing, Direct marketing, Email marketing, Events and experiential, Internet - display, Mobile and apps, Newspapers, Online video, Social media
Executive summary
This case study shows how the Australian Institute of Management (AIM) increased their revenues with just a...