Coffee Mate: The white side of Coffee Mate

This case study describes how Coffee Mate, a coffee creamer brand, faced stiff market competition from liquid milk, but by using a coffee truck to put its product into the hands of its target market in Mexico it was able to increase its household penetration and rate of purchase beyond expectation.

The white side of Coffee Mate

Gloria Aguilar Budet, Natalia Vanegas Prieto, Andrés Benjumea, Alejandra Gonzáz Rodríguez, Daniel Riveros Flors, Alejandra Viridiana Váuez Martínez, Marcela Berlanga Flores, Talia Sesma Gonzáz and Ana Rentería Lólena

Campaign details

Brand owner: Nestlé de MéxicoLead agency: MINDSHARE MÉXICOContributing agency: McCann México Budget: Up to 500kCountry: MexicoIndustry: Coffee, tea, hot drinksMedia: Earned media, buzz, Events and experiential, Internet - display, Internet - search, Mobile and apps, Online video, Product sampling, Radio, Social media

Executive summary

This case study describes how Coffee Mate,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands