Dish Network: DVR in your car - sales overnight and brand over time
Michael Kaushansky
Campaign details
Brand owner: Dish NetworkLead agency: Havas MediaBudget: Over 20 millionCountry: United StatesIndustry: General service providersMedia: Internet - display, Internet - search, Online video
Executive summary
This case study describes how Dish Network, an American direct-broadcast satellite service provider, tested the most economical way to reach new subscribers and increase brand awareness by using a media agency to assess their brand messages. Havas Media was challenged to drive new subscriber volume and, longer-term,...