How Nestlé grew an all-digital marketing mindset
Geoffrey PrecourtWarc
First, Procter & Gamble. Then, General Electric. And, now, Nestlé.
They're all tossing aside the "digital marketing" distinction, and recognizing that all marketing needs to be digital – that this separation was the mark of an analog age of marketing which has become sudden history, and no longer makes sense.
Chris Padgett carries the title of vp/marketing and head of digital at Nestlé USA, as well as running its Digital Center of Excellence.
And he told the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference...