How Nestlé grew an all-digital marketing mindset

This event report addresses how Nestlé, the food manufacturer, is putting digital at the "front and centre" of its marketing strategy.

How Nestlé grew an all-digital marketing mindset

Geoffrey PrecourtWarc

First, Procter & Gamble. Then, General Electric. And, now, Nestlé.

They're all tossing aside the "digital marketing" distinction, and recognizing that all marketing needs to be digital – that this separation was the mark of an analog age of marketing which has become sudden history, and no longer makes sense.

Chris Padgett carries the title of vp/marketing and head of digital at Nestlé USA, as well as running its Digital Center of Excellence.

And he told the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference...

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