Nissan’s focus on social media is "table stakes"

This event report demonstrates how Nissan, the automaker, has put social media at the heart of its marketing efforts.

Nissan's focus on social media is "table stakes"

Geoffrey PrecourtWarc

Nissan North America walked into the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference in Rancho Palos Verdes, California with heavy crowd credibility.

The first automaker to have a presence on Vine, Instagram and Google+ came to digital marketing as a challenger brand, according to Scot Cottick, its senior manager/social media marketing.

As such, it needed to find ways "to differentiate ourselves, to know how to be different, to pick fewer opportunities that would be more meaningful to more people."

And, more often than not, digital...

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