Facebook's six key principles for the new marketing paradigm
Joseph CliftWarc
Facebook remains one of the world's most popular media platforms, with the social networking giant hitting the milestone of 1bn active users per day in August 2015. Claire Valoti, Facebook's head of agency partnerships in the UK offered some guidance for advertisers wishing to get more out of the platform at Unlearning, an event organised by trade body the Institute of Practitioners in Advertising and held in London in September 2015.
Image source: Facebook
Specifically, Valoti listed five "key principles" for better Facebook ads. All are grounded...