Facebook's six key principles for the new marketing paradigm

This event report outlines six key principles to help advertisers get more out of Facebook, grounded in the platform's own ad data.

Facebook's six key principles for the new marketing paradigm

Joseph CliftWarc

Facebook remains one of the world's most popular media platforms, with the social networking giant hitting the milestone of 1bn active users per day in August 2015. Claire Valoti, Facebook's head of agency partnerships in the UK offered some guidance for advertisers wishing to get more out of the platform at Unlearning, an event organised by trade body the Institute of Practitioners in Advertising and held in London in September 2015.

Image source: Facebook

Specifically, Valoti listed five "key principles" for better Facebook ads. All are grounded...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands