Dunkin' Donuts Indonesia: Wonderland

This case study explains how Dunkin' Donuts Indonesia, the food chain, used SMS messages targeted by location to increase sales.

Dunkin' Donuts Indonesia: Wonderland

Campaign details

Brand: Dunkin' Donuts IndonesiaAgency: PT Telekomunikasi Selular, Tbk (TELKOMSEL)Category: Promotion

Objective

Dunkin' Donut Indonesia as a market leading donut chain outlets in Indonesia, with more than 30 years experience and more than 270 outlets nationwide needed to sustain its business leadership by increasing its market share in order to prolong their domination over Indonesia's donuts market. This objective can be achieved by generating 30-50% increase in transaction for its outlets.

Dunkin' Donuts Indonesia is challenged with finding new way relevant to their consumer to increase transactions in its outlets....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands