We Energies: Transforming power outage experiences with mobile search

This case study explains how We Energies, an American energy company, improved its visibility in mobile search results so that people could report power outages more easily.

We Energies: Transforming power outage experiences with mobile search

Campaign details

Brand: We EnergiesAgency: Pure Oxygen LabsCategory: Mobile Search

Objective

Summary: Leverage geo-targeted mobile SEM and SEO to reach over one million mobile-enabled utility customers who, in the event of loss of power from storm-induced outages, use smartphones to search for outage hot lines and updates. An historic unplanned power outage at one of the nation's largest (and oldest) utilities during the summer of 2014 validated the campaign's objective and is establishing new best practices for the utility industry. In short, Mobile Search is being...

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