Dunkin' Donuts & Trilia/Hill Holliday: Shark Week
Campaign details
Brand: Dunkin' Donuts & Trilia/Hill HollidayAgency: Trilia/Hill HollidayCategory: Mobile SocialRegion: NA
Objective
Just when you thought it was safe …Dunkin' Donuts partnered with Discovery Channel's Shark Week, which has been drawing audiences in droves since 1988 and is a proven and consistent content platform engaging fans every summer. During a difficult time of the year to reach audiences via broadcast, Shark Week is the metaphorical buoy in the water that denotes the safe swimming area, with a record 42 million viewers tuning-in during 2014....