adidas: The power of mobile-first storytelling

This case study explains how mobile-optimised video can generate higher engagement than non-optimised content, using an example from sports brand adidas.

adidas: The power of mobile-first storytelling

Campaign details

Brand: adidasAgency: Opera MediaworksCategory: Mobile NativeRegion: NA

Objective

In March 2014, Opera Mediaworks launched Instant-Feed™ HD Native Mobile Video, the industry's first in-feed, auto-playing mobile video advertising solution. With Instant-FeedTM, publishers are able to monetize in-feed environments natively with video, brands are able to unlock new audiences and consumers experience a crystal-clear mobile video ad experience in their favorite apps.

After its launch, brands were still struggling to figure out how to get people's attention on smaller, mobile screens—especially in environments where users were quick...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands