Unilever: Lifebuoy Flood

This case study explains how Lifebuoy, the soap brand owner by Unilever, used flood warning mobile ads and reminders about hand hygiene to improve brand scores in Indonesia.

Unilever: Lifebuoy Flood

Campaign details

Brand: Unilever / LifebuoyAgency: InMobi PTE Ltd and Mindshare IndonesiaCategory: Location BasedRegion: APAC

Objective

Unilever Lifebuoy is a leading brand of medicated hand and body soap. The strategic objective of this campaign was to increase the brand awareness of Lifebuoy in the Indonesian market and strengthen its position as an effective solution to preventing illnesses potentially caused by the spread of germs, especially during Flood season. The challenge was to effectively communicate this positioning to consumers in Indonesia.

Lifebuoy was keen to provide a helping hand to communities...

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