Hammerhead Navigation: Hammerhead

This case study describes how Hammerhead Navigation developed a new navigating system for bicycles.

Hammerhead Navigation: Hammerhead

Campaign details

Brand: Hammerhead NavigationAgency: R/GA + Hammerhead NavigationCategory: Mobile App and The Internet of ThingsRegion: NA

Objective

Cycling has exploded in popularity worldwide, but there remains no safe way to navigate on a bicycle and no comprehensive software specific to the training and social needs of cyclists. We set out to change all this.

With Hammerhead we're solving these important problems by crowdsourcing the world's most accurate and up-to-date map of bike routes, and then safely communicating these routes to cyclists in real-time with intuitive light patterns. The Hammerhead...

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