Oral-B: SmartSeries mobile application

This case study explains how Oral-B, a dental hygiene company, raised awareness around oral hygiene and promoted its products.

Oral-B: SmartSeries mobile application

Campaign details

Brand: Oral-BAgency: iconmobileCategory: The Internet of ThingsRegion: NA

Objective

While electric toothbrushes have been around for a while, no one had yet tackled the problem of helping users maximize their benefits by brushing longer, smarter and better.

People brush only for about 45 seconds on average – far shorter than the dentist-recommended 2 minutes. They also tend to miss the same spots again and again. Dentist or hygienist might point out this room for improvement at each visit, but patients often forget, and consequently do not follow...

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