Red Coke/Coca Cola Roja: Share a Coke

This case study explains how Coca-Cola adapted the global 'Share a Coke' campaign to the Mexican market, with a focus on mobile and search ads to reach millennials.

Red Coke/Coca Cola Roja: Share a Coke

Campaign details

Brand: Red Coke / Coca Cola RojaAgency: SCLBITSCategory: Mobile VideoRegion: LATAM

Objective

The presence of Coca Cola among young people was decreasing. We needed to raise awareness, increase trial and brand love. Globally young people are not taking soft drinks as previous generations but the globally famous Share a Coke campaign did great when it came to trial so we decided to import and adapt the idea to reach our young audience. We adapted it to local needs and launched an awareness campaign that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands