United Nations Mine Action Service: Sweeper

This case study details how the United Nations Mine Action Service (UNMAS), an international charity, went about raising awareness of land mines in the US in order to increase donations.

United Nations Mine Action Service: Sweeper

Campaign details

Brand: United Nations Mine Action ServiceAgency: Critical MassCategory: Social Impact/Not for Profit Region: NA

Objective

The Background: 10 victims every day

"There is 1 landmine for every 17 children in the world." – UNMAS

There are over 61 countries suspected of landmine contamination. That means there are millions of people worldwide who live with a daily fear of death and dismemberment. These callous, determined weapons haunt entire communities long after the conflicts they were intended for have finished – economies are crippled, families destroyed and...

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