KappAhl: Life & Style all mobile loyalty club
Campaign details
Brand: KappAhlAgency: MobientoCategory: Relationship Building/CRM
Objective
Life & Style by KappAhl is a loyalty program, designed for inspirational, sales-driving and targeted communication. By using mobile as primary communication platform, KappAhl can efficiently generate direct responses and call-to-action for sales both in-store and online.
The key direct elements include:
- Personal digital loyalty card for scanning at Point of sale (P.O.S.)
- Rewards (bonus checks) to be used as means of payment at P.O.S
- Segmentation based on actual purchase performance
- Targeted inspirational content + offers
- Targeted push communication...