Audi TT: Brochure Hack
Campaign details
Brand: Audi AGAgency: Razorfish GermanyCategory: Innovation, Lead Generation, and Mobile AppRegion: EMEA
Objective
The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — the was main product point for the new model.
Our task was to inspire customers with this futuristic feature and appeal to their progressive nature by giving them a premium innovative experience. The challenge was to do it with the conventional sales brochure —...