Sunsilk Shampoo: The language of hair
Campaign details
Brand: Sunsilk Shampoo / Unilever VietnamAgency: Mindshare VietnamCategory: Mobile SocialRegion: APAC
Objective
Who loves hair? People in Vietnam do!
The hair category is one of the top three categories for spending in Vietnam advertising. Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused.
Sunsilk Shampoo enjoys moderate equity and has always been synonymous with "Soft & Shine" but for young girls in Vietnam, "Make hair soft & smooth" has become...