Reckitt Benckiser: Durex Explore

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Reckitt Benckiser: Durex Explore

Campaign details

Brand: Reckitt Benckiser / DurexAgency: Havas Worldwide LondonCategory: Cross Screen AdvertisingRegion: EMEA

Objective

Durex is historically famous for condoms, so when we launched its first ever UK e-commerce site selling a new exclusive range of sex toys we knew we had to do something really different.

Our key goal was to make as many lovers out there aware of the new website and to drive traffic to the site. Additionally we were keen to engage people in new ways, in order to shake things up and start...

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