Newton Running sprints ahead on social media

Stephen Whiteside

This event report shows how Newton Running, a challenger brand in the athletic footwear space, is using social media to stand out from the category’s big players.

Newton Running sprints ahead on social media

Stephen WhitesideWarc

Successfully building a new brand typically is considered a marathon, not a sprint.

But for Newton Running – an eight-year-old athletic footwear manufacturer – moving at speed on social media is turning into a meaningful source of competitive advantage as it aims to take on heavyweights such as Nike, adidas and Reebok.

"We look at social media as a race. And that's a metaphor: obviously, we're in the running business and racing is in our blood," Mike Nesladek, Newton Running's vp/marketing, said on a webinar held by Direct Marketing News....

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